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Research papers

Developments in the measurement of readership accumulation

This paper summarises the recent UK readership accumulation study conducted by NOP on behalf of NRS Ltd. Given the increase in time-based press planning, there has been an increasing demand for up-to-date information on the rate at which average...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Julian Baim, Alan Higgs
June 15, 2004
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Citation

Baim and Higgs (2004a, June 15). Developments in the measurement of readership accumulation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/developments-in-the-measurement-of-readership-accumulation